Privacy Policy

1. Information We Collect

We collect information you provide directly to us when you create an account, place an order, contact our support team, or interact with our website in any manner. The types of information we collect vary depending on how you use our services.

Personal Information: When you register or place an order, we collect your name, email address, phone number, and delivery address. This information is necessary to process your orders and communicate with you about your purchases.

Payment Information: We do not store your payment card details on our servers. All payment transactions are processed securely through Razorpay, a PCI-DSS compliant payment gateway. We only receive a confirmation token and transaction ID after a successful payment.

Usage Data & Communications: We automatically collect certain technical information when you visit our website, including pages visited, time spent, clicks, your device type, browser version, and IP address via cookies and similar technologies. We also retain messages you send us via contact forms, email, or live chat for service and record-keeping purposes.

2. How We Use Your Information

The information we collect serves several important purposes related to providing and improving our services. We are committed to using your data only in ways that are transparent, fair, and beneficial to you as our customer.

• Process and fulfill your orders, send order confirmations, shipping notifications, and delivery updates
• Provide customer support and respond to your inquiries, complaints, or return requests in a timely manner
• Send promotional emails, offers, and newsletters — only with your explicit consent, and you may opt out at any time via the unsubscribe link in any email
• Analyse website usage to improve our platform, product listings, and overall shopping experience
• Detect and prevent fraudulent transactions, unauthorized access, and other potentially illegal activities
• Comply with applicable legal obligations, resolve disputes, and enforce our agreements

We will never use your personal data for purposes incompatible with those described above without first obtaining your consent or notifying you of the change.

3. Information Sharing

We do not sell, rent, or trade your personal data to any third party for marketing or commercial purposes. We treat your information with the utmost confidentiality and share it only where strictly necessary to deliver our services or comply with the law.

We share your information with the following categories of trusted service providers:

• Payment Processors (Razorpay): Your billing and payment information is shared with Razorpay solely for the purpose of completing your transaction securely.
• Delivery Partners (BlueDart, Delhivery): Your name, phone number, and delivery address are shared with our logistics partners to ensure your order is delivered accurately and on time.
• Analytics Providers (Google Analytics): Aggregated and anonymized usage data is shared to help us understand how visitors use our website and identify areas for improvement.
• Legal Authorities: We may disclose your information when required to do so by law, court order, or government regulation, or to protect the rights, property, or safety of Vaidehi Fashion, our customers, or the public.

All third-party service providers are contractually bound to keep your data confidential and use it only for the specific purpose for which it was shared.

4. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and gather insights about how our site is used. A cookie is a small text file stored on your device by your web browser.

We use four types of cookies: Essential cookies that are necessary for the website to function (e.g., maintaining your cart session); Functional cookies that remember your preferences such as size, language, or location; Analytics cookies via Google Analytics that help us understand traffic patterns and user behaviour; and Marketing cookies from social media platforms like Meta and Google that may serve you relevant advertisements.

You can control and manage cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when a new cookie is set. Please note that disabling certain cookies may affect the functionality of our website.

Third-party cookies from our payment provider (Razorpay) and social media platforms (Instagram, Facebook) may also be set when you interact with embedded features on our site. These are governed by the respective third parties' own privacy policies.

5. Data Security

Protecting your personal information is a top priority for us. We employ industry-standard security measures to safeguard your data against unauthorized access, disclosure, alteration, or destruction.

• SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using 256-bit SSL/TLS technology, indicated by the padlock icon in your browser address bar.
• Secure Servers: Our servers are hosted in secured data centers with strict physical and logical access controls, firewalls, and intrusion detection systems.
• Regular Security Audits: We conduct periodic security assessments and vulnerability tests to identify and address potential weaknesses in our systems.
• No Payment Card Storage: We never store your full credit or debit card numbers, CVV, or expiry dates on our systems. All payment data is handled exclusively by Razorpay.

In the unlikely event of a data breach that may affect your personal information, we will notify you and the relevant authorities within 72 hours of becoming aware of the incident, in accordance with applicable data protection laws.

6. Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Our specific retention periods are as follows:

• Account & Profile Data: Retained for as long as your account remains active, plus an additional 3 years after account closure to handle any post-closure queries or disputes.
• Order History: Retained for 7 years in compliance with Indian tax, accounting, and legal regulations (as required under the GST Act and related statutes).
• Marketing Data: Retained until you choose to unsubscribe from our communications. Upon unsubscription, your data is removed from our marketing lists within 10 business days.
• Customer Support Communications: Retained for 2 years from the date of last interaction to provide consistent support and reference for repeat inquiries.

You may request deletion of your account and associated personal data at any time by contacting us. We will process your request within 30 days, subject to any legal retention obligations we are required to fulfill.

7. Your Rights

We respect your rights over your personal data. Depending on your location and applicable law, you may have the following rights with respect to the personal information we hold about you:

• Right to Access: You may request a copy of the personal data we hold about you, along with details of how it is being used.
• Right to Rectification: You may ask us to correct any inaccurate or incomplete information we hold about you at any time.
• Right to Erasure: You may request the deletion of your personal data (the "right to be forgotten"), subject to our legal retention obligations.
• Right to Opt-Out: You may withdraw your consent for marketing communications at any time by clicking "Unsubscribe" in any email or contacting us directly.
• Right to Data Portability: You may request an export of your personal data in a structured, machine-readable format to transfer to another service provider.
• Right to Lodge a Complaint: If you believe we have mishandled your data, you have the right to file a complaint with the relevant data protection authority in your jurisdiction.

To exercise any of these rights, please contact us at privacy@vaidehifashion.in. We will respond to all legitimate requests within 30 days. We may need to verify your identity before processing certain requests.

8. Children's Privacy

Our website and services are not directed to, or intended for use by, children under the age of 13. We do not knowingly collect, solicit, or process personal information from children under 13 years of age.

If we become aware that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take prompt steps to delete that information from our records. Our services are designed for adult consumers seeking fashion products for themselves or as gifts.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at privacy@vaidehifashion.in so that we can take the necessary steps to remove such information from our systems.

9. Third-Party Links

Our website may contain links to third-party websites, social media platforms, blogs, or partner pages. These links are provided for your convenience and informational purposes only. Clicking on these links will take you away from our website and to a site that is not under our control.

We have no control over and assume no responsibility for the content, privacy practices, or security measures of any third-party websites or services. The inclusion of any link on our website does not imply our endorsement of the linked site or any association with its operators.

We strongly encourage you to review the privacy policy and terms of service of any third-party website you visit before providing any personal information. Your interactions with those sites are governed solely by their own policies, not ours.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, we encourage you to reach out to us. We are committed to addressing your concerns promptly and transparently.

Our dedicated privacy team can be reached through the following channels:

We aim to respond to all privacy-related inquiries within 5 business days. If you are not satisfied with our response, you have the right to escalate your complaint to the relevant data protection authority. We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date, and where appropriate, notified to you via email.